Marketing experts, social media professionals, webmasters and SEO service providers have all been buzzing since the release of Google’s most recent update to Penguin 4.0, which starting rolling out at the end of September 2016. The implications for small business owners are largely positive, but there will also be new challenges to face in the post-Penguin online.
As early as 2012, Google designed the first Penguin Algorithm update to address the growing problem of spam and its effect on SERPs (Search Engine Results Pages). As a primary component of web crawling and indexing Penguin identified and penalized websites that appeared to manipulate search results using suspicious backlinks.
Over the past four years, a series of upgrades continued to Penguin’s core programming, as Google continued to focus on reducing the visibility of websites with spam or ‘black hat’ SEO activity. The final updates, now known as Penguin 4.0, promise to make search results more organic and relevant for everyone.
Website Magazine offers a concise summary of the recent changes and their impact on SEO but here are the key points:
The bottom line for SEO and businesses is that unique, original, quality content that generates organic traffic and link-building is the best way to ensure that Penguin 4.0 works for you rather than against. The easiest way of thinking how to succeed from SEO is “content + links = food for the search engines“. You can read Google’s official Penguin 4.0 release statement for further details.
If you want to build organic traffic and drive more inbound leads to your website from credible sources, get in touch with Paul Teitelman in Toronto, your local SEO partner and expert link-builder.
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