SEO Consultant

Looking for an SEO consultant with a proven track record of success? Your search is over. Paul is one of the most respected freelance SEO consultants in Toronto & across Canada. Proudly helping Fortune 500 companies & small-medium sized businesses with their SEO campaigns.

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SEO Services

Ethical, affordable & professional SEO services from one of the most experienced SEO experts in Toronto. Month-to-month SEO services with no fixed term contracts & flexible pricing options. Result-driven campaigns with fully transparent link building deliverables & detailed monthly reporting.

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SEO Training

Paul offers SEO training in Toronto and across North America. Hourly training sessions available for both SEO optimization & link building strategies. Have your marketing or SEO team learn from one of the best in the business in person or online.

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Over 10 Years SEO Experience

Paul has been involved in the SEO industry from its beginnings. As a seasoned SEO expert, he’s guided his clients through multiple algorithm updates while delivering measurable, first page results for his growing list of clients.

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Proven Track Record for Page 1 Results

Paul has helped hundreds of clients reach their goals of getting to the top of the search engines. From national Fortune 500 brands to local businesses, he has the knowledge and experience to deliver page one results.

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Transparent & Fair Pricing

Wonder what your current provider is actually doing for you on a monthly basis? Understand where your money is going with guaranteed, monthly link building deliverables and clear reporting.

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Honest & Ethical SEO

You need to make sure your SEO provider has your best intentions in mind, focusing on long term success over short term results. Paul works closely with his clients to create a unified team mentality that helps educate business owners while facilitating results.

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One Point of Contact for your SEO Campaign

Don’t waste time dealing with pushy salespeople, or account managers who simply copy and paste Google Analytics screenshots and call that “SEO”. Around the clock support and unparalleled customer service from a seasoned SEO expert. Get technical information when you need it, straight from the source.

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Our Process Evolves with Google Algorithm

SEO is an evolving process that requires expertise, research and testing. Paul is constantly monitoring the effects of the latest algorithm updates to help business owners understand the implications and potentiality for improvement with every Google update.

Hire the Best Toronto SEO Expert

Finding the right SEO expert can be a struggle – broken promises, failed deliverables, unethical link building tactics – you name it. Believe me; we’ve all heard our fair share of SEO horror stories over the years. The key difference here is experience and integrity. By working closely with his clients, Paul can help them understand what goals are realistic, what it takes to get there, and then build an action plan to achieve them.

Paul is an acclaimed SEO expert and link building freelancer with over 10 years of experience helping hundreds of companies rank for competitive keywords on the major search engines. He is extremely passionate about the practice of search engine optimization and link building; successfully carving out a reputation for himself in the industry by consistently delivering phenomenal results.

Paul is a dedicated full-time SEO expert, servicing clients directly as well as providing link building services and SEO consulting for several search marketing companies and digital advertising agencies in both Canada and the United States.

SEO News & Thoughts
26 Jul 2017
How Local and Mobile Define the New World of Search

Search engine results pages (SERPs) are the source of most web traffic. Current statistics for the exact breakdown are hard to find, but a number that still pops up (see for example this March 2017 article citing a 2011 report using 2006 data) is 93% of all website traffic.

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19 Jul 2017
In Search for Online Customers, Happy Google Means Happy Life

In the complex, ever-changing, ever-expanding online world, there is no single bright, shining path that leads to one simple truth for all webizens. Just the opposite; there are many competing forces at play in the vast network of networks we call the Internet.

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13 Jul 2017
What’s the Big Difference Between Keywords and Content Topics?

Storefront business owners, online marketers and SEO consultants need to know the difference between keywords and topics. It may seem obvious. It may seem like splitting hairs. But to the self-learning artificial intelligence engines driving search bots around the Internet, it matters. And more importantly, it matters to the human web searcher you want to land on your web page.

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SEO Questions
1. Why Hire an SEO Consultant vs an SEO Company?

Regardless of whether you are hiring an SEO consultant or an SEO company, you need to do your research and make sure you are hiring an actual SEO expert. Not someone who went to one SEO training workshop or a weekend conference and now claim to be a so-called ‘expert’.


Let me say this... I have personally run (on average) about 50 recurring SEO campaigns per month, each and every month, for almost 10 years now. Every niche you name it, the toughest keywords, the biggest Fortune 500 brands all the way to local dentists, lawyers, plumbers, contractors and even e-commerce sites all across Canada and the US. On top of that, literally optimizing hundreds of websites not to mention my own personal network of sites/blogs that I still run to this day.


You will be hard pressed to find any freelance SEO expert in North America with as much hands on SEO and link building experience. The best part? You get the agency experience without the agency price tag from one of the hardest working and most respected SEO experts around.

2. Are SEO Services or Results Guaranteed?

No ethical SEO expert or services provider can guarantee SEO results. Anyone who makes any claims of being able to do so should not be trusted. The SEO algorithms can not be gamed or bought, hence there is no way to physically guarantee #1 results, or even first page results within a specific time frame. That being said, an experienced SEO expert can guestimate with very good accuracy a timeline in which SEO results can be expected.


The one thing that should be guaranteed when working with any SEO expert is monthly link building deliverables. With every SEO package, clients should have a clear understanding of what to expect in regards to the number of links being built each and every month. If you are unsure what your current SEO expert is actually doing each month for your budget, or you aren't getting detailed monthly link building reports, get in touch with Paul immediately.

3. How long will it take to see SEO results?

The very first signs of positive SEO results can be seen in as little as 3-6 weeks, with the majority of initial results occurring in months 3-6 of an SEO campaign. That being said, most campaigns really deliver the highest return in months 7-12 and beyond. SEO is a long-term play, and it’s really more of a marathon than a one-time sprint.


One of the most important factors in determining the timeline of your SEO results/expectations is to take a current keyword benchmark, see where you currently rank and then evaluate the budget and corresponding timeline in order to deliver first page results. The other is obviously your SEO spend each month, as with more budget you can build more links and hence get much faster results.


A typical timeline for a site that is kicking around pages 3-5 to start would be:


  • start seeing positive movement in as little as 3-6 weeks, really the first signs of life for the campaign
  • start getting closer to page one, if not cracking the bottom of page one in the first 3-6 months
  • staying on the bottom of page one/start climbing up to middle of page one during months 7-12
  • climbing up to the top of page one and staying there within months 13-18

For sites that are already on the first couple of pages of Google, the results will be much faster than the timeline above.

4. How does Pricing work?

Pricing for a monthly SEO campaign is based on the following factors:


  • Number of targeted keywords
  • Competitiveness of targeted keywords
  • Current keyword rankings
  • Current backlinks & site authority
  • Clients goals/timeline/expectations

Monthly SEO campaigns start as low as $500/month and go up by increments of $250, current clients literally range from $500 month all the way up to $10,000/month. With more budget a higher quantity and quality of links can be targeted and built each month, thereby driving faster rankings for competitive keywords.


There are no fixed term contracts and service/billing cycle runs from the 1st to the 1st.

5. What SEO Reporting is included?

Every SEO campaign starts off with a benchmark keyword ranking report to analyze the current positions, then monthly keyword ranking reports are provided with results tracked weekly or bi-weekly depending on the size of the campaign.


A fully detailed and 100% transparent link building report is delivered each and every month for every single client regardless of budget with list of links built. Report includes: live URL, anchor text, targeted URL, Page Authority, Domain Authority and Trust Flow (three most popular SEO metrics) for every single link built within the month for the campaign.

6. Are any of the SEO Services outsourced?

Absolutely not. Paul has built his own in-house, local content team, with the top writers having their Masters in Literature. The SEO and link building services are of the highest quality with all content being available for proofing and approval by the client.

7. Anything else I need to know?

Feel free to book an initial consultation with a true SEO expert to find out more information. I truly enjoy helping out people and will always make myself available for an initial 30-minute discussion to explore your SEO goals and offer some free basic optimization tips.