Local SEO is More Important Than Ever
Local SEO is very different than a traditional SEO campaign. Whether it’s finding a service provider in your neighbourhood or finding a local gas station while on the road, local SEO refers to geo-targeted web searches with location specific results. It’s not just about finding a list of options, it’s about finding a list of options near you. There is a unique algorithm that deals with local SEO results, so it’s important to work with an SEO provider that has experience in this increasingly competitive field.
Local Map Packs
Currently, a Google search results page dedicates a specific section to the local search results as the relevant information you are looking for appears in the Map Pack section. (INCLUDE IMAGE). Once upon a time there were places for 7 listings (referred to as the 7-pack), but now there is only a 3-pack, and Google is rolling out a paid spot within that group, leaving only 2 organic results within the local map pack. This means local SEO is more competitive than ever. Compounded by the ever increasing number of searches on mobile devices, local SEO is not only more competitive than ever before, it’s more important.
Getting Started With Local SEO
The first step towards appearing on the top of the map pack is having a properly filled out Google My Business page. This information sets the record straight on your local, business name, address, contact information, all paramount to local search results. Chances are that if you haven’t yet created a Google My Business (GMB) page for your company, it is waiting to be claimed, and more importantly optimized. The more information you provide to Google, the better chances you have at ranking locally.
Local SEO Citations
Like a GMB page, citations are listings on specific websites that provide pertinent information about your company. Think of it as a digital business card, providing relevant information like your company name, website, phone number and address. The more citations that indicate your geographic information, the more you help the cause of getting found online in that region. It’s important to make sure the information you provide is consistent, accurate and listed on the top citation websites.
Other Local SEO Factors
You need to do more than just created citations and a GMB page to get found locally. There is a host of other factors that come into affect, such as the quality of the content on your side, within your links and a host of other metrics such as site load speed and on page optimization. By integrating local SEO efforts within your SEO campaign, you can get found online when and where it matters.