SEO Content is the Lifeblood of Any Website
There are many elements and individual components of a website, but without content the rest may as well not exist. A beautiful layout and impeccable code mean nothing to readers looking for information, and without any value to readers, design is useless to search engines. Words are the foundation of an online business and while images are extremely important to conveying emotions, text based language is the primary medium for conveying information. Just as poor products drive away customers, so will low-quality writing, but there is more to a solid squeeze page or blog post than proper grammar. Learning how to approach your website’s writing from a professional viewpoint is the secret to not only making sales but also enticing clients to come back back for more.
What Makes Strong SEO Content?
Content is written with two separate viewers in mind: human beings and Web crawlers. Indexing bots have a hard time telling Shakespeare from the rantings of a teen (although recent Penguin updates have improved the ability to decipher intelligent language from spam), but readers are far more sophisticated. Since it is customers who fuel a business, their tastes should be of paramount importance.
Choose topics that are relevant and newsworthy or that solve potential problems. Keep an engaging and active voice to hold reader interest; your target audience largely determines the right level of formality and use of technical language. The best writing manages to convey all of the necessary concepts in a way everyone can understand, without talking down to them.
How Optimized Content Can Boost SEO
Quality of writing should be your number one priority, especially given Google’s recent punishment of spun or low-grade articles. That does not mean, of course, that SEO shouldn’t be taken into consideration when adding content to a website. Traditionally, this has been through the inclusion of keyword phrases within the text, which help bots determine which queries a page should rank for.
Also incorporate opportunities to link to other pages within the domain or to respected authorities in a niche. Internal linking helps crawlers find and categorize every corner of a website, and search engines like to see a webmaster acknowledging trusted sources. All three strategies can improve ranking but do harm when overused.
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