Search Engine Optimization is an ever evolving challenge, and using the right resources and tools are crucial to helping you achieve your goals. The team at Paul Teitelman SEO Consulting has spent over 15 years using and testing SEO tools to identify the ‘must haves’ which provide the best results.

These are the best SEO resources that we use regularly to help us stay ahead in the SEO game. With the help of these tools, you too can work towards improving your rankings starting today!

What Makes a Good SEO Tool?

With so many SEO tools on the market, it can be challenging to identify which ones are most effective and useful. Some of the factors to consider when choosing an SEO tool include: 

  • Cost vs benefit
  • Growth
  • Usability
  • Support
  • Data age
  • Past performance
  • Intuitiveness

These are some of the factors that help us decide if an SEO tool is a worth investment of money and time. We also spend time deploying different strategies and performing analysis to determine what these tools are best used for. This trial, error, and consistent research is what keeps us ready for the next big thing.

Table of Contents

Link Checkers / Crawlers

If you’re an SEO expert, then you definitely heard of Ahrefs — and for good reason! Everyone on the team loves using Ahrefs and we could probably write an entire blogpost about what it does and just how awesome it is. We use Ahrefs for backlink analysis, checking organic keyword rankings, site audits and analysis, keyword research and much more. This resource will give you the best bang for your buck, no comparison! They offer a 7 day trial for $7 if you want to test it out — just make sure to cancel before the 8th day or you will be charged the full amount.


Moz has been around for a long time and is one of the original players in the SEO scene. Their domain authority metric, while not the most important, is arguable one of the most common used metric to evaluate sites. The 0-100 scale makes it easy to understand and the simplicity of doing a check makes this resource something every SEO professional should use.

SEM Rush has been around for a long time and is a great all-around resource for your SEO needs. We primarily use this resource to manage projects and view changes. 

SEM Rush has a large variety of tools you can use to help your SEO efforts, which include Local SEO, Advertising, Social Media, Content Marketing, Competitive Research, and the main SEO tool. Going through the list of features can get overwhelming, so focus on one thing at a time. 

This SEO tool is great for position tracking and domain analytics that are displayed beautifully in the SEO dashboard for your different websites. The backlink audit is also great for getting an idea of where you stand with regards to good and toxic links.

SEO Tech Tools

When it comes to SEO, who better to use than a resource created by the king of search engines Google itself! Google Search Console is an amazing tool for monitoring your website without doing any manual work. 

Search console will send you notifications if it finds issues on your website with regards to performance, broken pages, crawlability, and much more. It also provides you with reports to measure traffic and positions for queries. This is a must have for any SEO professional or website owner!

Ever since the big announcement that page speed will be a ranking factor in 2021, we have been using the PageSpeed Insights tool almost daily! This announcement comes at little surprise considering all the different studies that have been done on how page speed affects visitors.

If this concept is new to you, then the study by Think with Google will show you just how important good performance is for your website and/or business. Run some tests for your web properties using the pagespeed insights tool and see where you stand.  The results will help you identify the opportunities where you can improve your website’s speed. It’s very important that you get your website speed optimized, as it is a ranking factor. You could be losing valuable leads because of a slow loading website!

Technical analysis is crucial to ensure that crawlers aren’t getting stuck on your website or finding other technical issues like blocking robots. This resource has many tools you can use to test your website for technical issues and keep it healthy.

We like using the robots.txt tester tool to make sure there aren’t any issues with crawlers being blocked on a web page. The Mobile-First Index Tool provides a great deal of information about a page like the status, robots tag, responsive design results, meta tags, and much more. Another feature, the schema generator, does a pretty good job of whipping up schema for your pages. We do this manually for more flexibility. This resource is free to use and provides a great number of tools that are sure to help your SEO site audit efforts.

Sitebulb is a great tool for crawling your whole website and finding technical SEO issues. It will check a wide range of things that can impact SEO like missing meta tags, alt text, page status codes, meta length, broken links, and so much more. It also organizes the issues by severity so you can focus on solving the critical issues first that are likely having the biggest impact on your website. This is great tool to use for a website audit and on page optimization.

SEO Content

One of the most important parts of SEO is having great SEO content. Coming up with new ideas for exciting content can get tough at times, and that is where this resource shines bright. Best of all, the tool is free to use!

To use the tool, you start off with a single term or idea, and it will provide you with related keywords that you can branch off into. This is also great for revisiting old content and getting new ideas for keywords that you can rank for. Pair this with some keyword research and you have a great way of generating new content. Entity Explorer is a great tool all around, so try it out to get an article outline or to refresh existing articles.

We will be adding new resources and updating existing ones in the future, so make sure to revisit!