SEO Blog

How to Create SEO Landing Pages for All Your Business Locations

By Paul Teitelman on September 6, 2018

If your business has a lot of different brick-and-mortar locations spread across different cities, provinces or states, or even countries, you can create individual landing pages for each location. This helps you include every business location in your company’s SEO strategy by using location-based keywords on each landing page. This page acts as a brief […]

What Business Owners Need to Understand About SEO Before Hiring a Professional

By Paul Teitelman on August 23, 2018

Many business owners assume that SEO is a one-size-fits-all approach to instant success. Hire one of the best SEO experts and presto, your website is one of the top-ranking websites on Google in your industry and you have the incoming traffic to prove it. But SEO is a much broader term than many business owners […]

Key Takeaways from Google’s August 2018 Broad Core Algorithm Update

By Paul Teitelman on August 9, 2018

Google announced an update to its search algorithm on August 1st, 2018, leaving many in the SEO industry scrambling to figure out what’s changed. Google updates its algorithm up to 600 times a year, so this may not affect your website’s search rankings. But Google considers this a broad update, which means the company is […]

What Is Mobile-First Indexing and How Will It Affect Your Search Rankings?

By Paul Teitelman on August 2, 2018

We’ve been hearing a lot about mobile-first indexing lately. Google announced earlier this year that it’s changing its search algorithms, so they rely on mobile-first indexing as opposed to using the desktop version of a website. This can have huge implications in terms of the way websites are ranked in the search results. Some websites […]

Implementing “Searcher Intent” into Your SEO Strategy

By Paul Teitelman on July 19, 2018

If you’ve been keeping your ear to the ground when it comes to the latest SEO best practices, you might’ve heard a lot of talk about what’s being called “searcher intent”, which refers to the original intention of the person that’s searching keywords and phrases online. When we think of SEO, we tend to focus […]

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SEO Questions

1. Why Hire an SEO Consultant vs an SEO Company?

Regardless of whether you are hiring an SEO consultant or an SEO company, you need to do your research and make sure you are hiring an actual SEO expert. Not someone who went to one SEO training workshop or a weekend conference and now claim to be a so-called expert.

Let me say this... I have personally run (on average) about 50 recurring SEO campaigns per month, each and every month, for almost 10 years now. Every niche you name it, the toughest keywords, the biggest Fortune 500 brands all the way to local dentists, lawyers, plumbers, contractors and even e-commerce sites all across Canada and the US. On top of that, literally optimizing hundreds of websites not to mention my own personal network of sites/blogs that I still run to this day.

You will be hard pressed to find any freelance SEO expert in North America with as much hands on SEO and link building experience. The best part? You get the agency experience without the agency price tag from one of the hardest working and most respected SEO experts around.

2. Are SEO Services or Results Guaranteed?

No ethical SEO expert or services provider can guarantee SEO results. Anyone who makes any claims of being able to do so should not be trusted. The SEO algorithms can not be gamed or bought, hence there is no way to physically guarantee #1 results, or even first page results within a specific time frame. That being said, an experienced SEO expert can guestimate with very good accuracy a timeline in which SEO results can be expected.

The one thing that should be guaranteed when working with any SEO expert is monthly link building deliverables. With every SEO package, clients should have a clear understanding of what to expect in regards to the number of links being built each and every month. If you are unsure what your current SEO expert is actually doing each month for your budget, or you aren't getting detailed monthly link building reports, get in touch with Paul immediately.

3. How long will it take to see SEO results?

The very first signs of positive SEO results can be seen in as little as 3-6 weeks, with the majority of initial results occurring in months 3-6 of an SEO campaign. That being said, most campaigns really deliver the highest return in months 7-12 and beyond. SEO is a long-term play, and its really more of a marathon than a one-time sprint.

One of the most important factors in determining the timeline of your SEO results/expectations is to take a current keyword benchmark, see where you currently rank and then evaluate the budget and corresponding timeline in order to deliver first page results. The other is obviously your SEO spend each month, as with more budget you can build more links and hence get much faster results.

A typical timeline for a site that is kicking around pages 3-5 to start would be:

start seeing positive movement in as little as 3-6 weeks, really the first signs of life for the campaign
start getting closer to page one, if not cracking the bottom of page one in the first 3-6 months
staying on the bottom of page one/start climbing up to middle of page one during months 7-12
climbing up to the top of page one and staying there within months 13-18

For sites that are already on the first couple of pages of Google, the results will be much faster than the timeline above.

4. How does Pricing work?

Pricing for a monthly SEO campaign is based on the following factors:

Number of targeted keywords
Competitiveness of targeted keywords
Current keyword rankings
Current backlinks & site authority
Clients goals/timeline/expectations

Monthly SEO campaigns start as low as $500/month and go up by increments of $250, current clients literally range from $500 month all the way up to $10,000/month. With more budget a higher quantity and quality of links can be targeted and built each month, thereby driving faster rankings for competitive keywords.

There are no fixed term contracts and service/billing cycle runs from the 1st to the 1st.

5. What SEO Reporting is included?

Every SEO campaign starts off with a benchmark keyword ranking report to analyze the current positions, then monthly keyword ranking reports are provided with results tracked weekly or bi-weekly depending on the size of the campaign.

A fully detailed and 100% transparent link building report is delivered each and every month for every single client regardless of budget with list of links built. Report includes: live URL, anchor text, targeted URL, Page Authority, Domain Authority and Trust Flow (three most popular SEO metrics) for every single link built within the month for the campaign.

6. Are any of the SEO Services outsourced?

Absolutely not. Paul has built his own in-house, local content team, with the top writers having their Masters in Literature. The SEO and link building services are of the highest quality with all content being available for proofing and approval by the client.

7. Anything else I need to know?

Feel free to book an initial consultation with a true SEO expert to find out more information. I truly enjoy helping out people and will always make myself available for an initial 30-minute discussion to explore your SEO goals and offer some free basic optimization tips.