Integracare - 30% Growth in Organic Traffic Year Over Year

About the Client & Initial Challenges

Who They Are

Integracare is a long-established home care agency serving clients across Toronto and the GTA, and recently expanded to Ottawa. They have built their reputation through high-quality care, strong clinical oversight, and long-standing relationships with families and healthcare professionals. However, their website and online visibility weren’t fully aligned with how people now search for home care and nursing support online.

The Starting Point

Before working with Paul Teitelman SEO Consulting, Integracare’s digital presence faced several challenges:

• Organic traffic was not fully reflecting the strength of their brand or the size of their service area (GA4 baseline: 14,867 for the January 1 – November 30, 2024 period).
• Core service pages (e.g., home care, nursing services, dementia care, palliative care) were not consistently ranking on page 1 for high-intent local searches.
• Some high-value pages had thin, generic, or outdated content that didn’t fully address the questions families ask when researching home care.
• Limited visibility for “near me” and “location + service” queries such as “home care Toronto,” “private nursing Toronto,” and “[CITY] home care services.”

Strategy: How We Turned Things Around

Strengthening the Technical & Structural Foundation

We began by solidifying Integracare’s technical foundation so search engines could better understand, crawl, and index the site:

• Audited and fixed indexation issues in Google Search Console.
• Consolidated overlapping or duplicate service content and clarified canonical URLs.
• Updated title tags and meta descriptions to better match real search intent and improve click-through rate.
• Improved internal linking so Google could clearly identify the most important home care and nursing pages and how they relate to each other.

Content & Service Pages Aligned with Real Search Demand

Next, we rebuilt and expanded Integracare’s core service pages around actual search behaviour:

• Used tools like Ahrefs and Google Search Console to identify high-intent keywords such as “home care Toronto,” “private home care services,” “in home nursing Toronto,” and “dementia home care support.”
• Expanded priority pages to clearly explain services, qualifications of caregivers and nurses, service areas, and what families can expect.
• Added FAQ-style sections to address common concerns (costs, scheduling, assessments, and how care is managed over time).
• Made sure it was easy for visitors to request a consultation or contact the team from any key service page.

User Experience & Lead Path Improvements

We refined the on-site experience so families could quickly understand how Integracare can help and how to get started:

• Simplified navigation so users can easily find core services, locations, and contact options.
• Improved mobile layouts to make it easier to read content and submit forms on phones and tablets.
• Placed trust signals (testimonials, years in business, clinical leadership, and accreditations) near high-intent calls-to-action.
• Clarified “next steps” for visitors — whether that’s calling, booking an in-home assessment, or sending a quick inquiry form.

Local & Organic Visibility Expansion

We focused heavily on improving non-branded local visibility for Integracare’s services across Toronto and the GTA:

• Optimized on-page content, metadata, headings, and internal links around local intent terms (e.g., “home care Toronto,” “[NEIGHBOURHOOD] home care,” “private nursing Toronto”).
• Ensured NAP details (name, address, phone) and service areas were clear and consistent across priority pages.
• Supported local SEO efforts by aligning website content with Google Business Profile categories, services, and local landing pages.