Curious About Your Organic Growth?
Send us your website URL and we’ll prepare a mini audit showing exactly where you can win more traffic, more calls, and more booked jobs.
Serene Radiance - 42% Increase in Organic Search Sessions Year Over Year
One year after implementing our SEO strategy, Serene Radiance saw strong growth in organic visibility, organic search traffic, and engaged organic sessions.
Serene Radiance is an Edmonton-based aesthetics and wellness clinic offering services such as Botox, laser hair removal, tattoo removal, hair restoration, dermal fillers, PRP/P-Shot treatments, CoolSculpting, HydraFacial, and other advanced cosmetic treatments.
Client Perspective
“Working with Paul and his team has been a really smooth process from the beginning. Everything is explained clearly, communication has been consistent, and it always feels like there’s a real strategy behind the work being done. What we’ve appreciated most is the focus on creating genuinely helpful, educational content that not only improves our visibility on Google but also supports how people are now searching through AI tools and conversational search. The approach feels very modern and aligned with where digital search is heading.”
— Sahar Moussa, Owner, Serene Radiance
Snapshot: The Results at a Glance
Paul Teitelman SEO Consulting helped Serene Radiance improve its organic search presence by creating new service pages, optimizing existing pages, improving site structure and keyword targeting, and supporting visibility growth with link building.
MORE ORGANIC SEARCH SESSIONS
0 %
MORE ENGAGED ORGANIC SESSIONS
0 %
MORE ESTIMATED ORGANIC TRAFFIC
0 %
Results One Year Later
A year into the campaign, Serene Radiance saw clear year-over-year gains across organic traffic, organic engagement, and search visibility.
The site achieved:
- 42.2% more organic search sessions
- 37.08% more engaged sessions from organic search
- 487% growth in Ahrefs estimated organic traffic
These improvements show that Serene Radiance attracted more users through organic search while also improving the volume of engaged visits from organic traffic.
About the Client & Initial Challenges
Who They Are
Serene Radiance is an Edmonton-based aesthetics and wellness clinic offering a range of treatments including Botox, laser hair removal, tattoo removal, hair restoration, CoolSculpting, dermal fillers, PRP/P-Shot treatments, and other advanced cosmetic services.
The Starting Point
When Serene Radiance began working with Paul Teitelman SEO Consulting, there was clear opportunity to improve visibility for high-intent local search terms tied to the clinic’s core services.
Some of the main opportunities included:
- Increasing visibility for competitive Edmonton treatment keywords
- Creating dedicated service pages for individual treatments
- Improving optimization on existing pages
- Strengthening internal linking and site structure
- Expanding visibility for non-branded searches
- Building more authority through link building and off-page SEO
- Improving visibility in AI-generated search experiences
The goal was to help Serene Radiance show up more consistently for the types of searches potential patients use when actively researching aesthetic services in Edmonton.
Strategy: How We Improved Organic Visibility
Creating New Service Pages
One of the biggest parts of the strategy was building out and refining dedicated pages for key services. This gave Serene Radiance better opportunities to rank for treatment-specific searches and better match search intent.
Examples of service-focused pages included:
- Botox Edmonton
- Laser Hair Removal Edmonton
- Laser Tattoo Removal
- Edmonton Hair Restoration Clinic
- CoolSculpting Edmonton
- Vampire Breast Lift
- Priapus / P-Shot Edmonton
- Dr. Moussa
- Other treatment and provider-focused pages as needed
Creating and optimizing these pages helped Serene Radiance compete more effectively for high-intent local searches.
Optimizing Existing Pages
In addition to creating new pages, we improved existing pages across the site to make them more search-friendly and conversion-focused. This included:- Improving title tags and meta descriptions
- Refining headings and on-page content
- Better aligning pages with search intent
- Adding stronger local relevance
- Strengthening internal links between related treatments and supporting pages
- Improving page structure so users and search engines could better understand each service
Local SEO & Keyword Targeting
Because Serene Radiance serves a local Edmonton market, the SEO strategy focused heavily on ranking for treatment keywords with clear local or commercial intent. We prioritized keywords tied directly to services people search for when looking for a clinic, including terms related to:- Hair transplant / hair restoration
- Tattoo removal
- Botox
- Laser hair removal
- CoolSculpting
- Vampire breast lift
- P-Shot
- Branded and non-branded treatment searches
Link Building & Authority Support
Alongside on-page and content improvements, we supported the campaign with link building and authority-building efforts. This helped strengthen the overall domain and supported visibility growth for new and optimized service pages, particularly for higher-value keywords in competitive local search results.Results: What the Data Shows
Organic Search Performance
Google Analytics showed clear year-over-year improvement from organic search:
- Organic search sessions: 6,240 → 8,873 (+42.2%)
- Engaged sessions from organic search: 4,461 → 6,115 (+37.08%)
These gains reflect stronger search visibility, more users arriving through organic channels, and improved engagement from SEO-driven traffic.
Keyword Visibility Improvements
The updated Ahrefs keyword data shows Serene Radiance gaining visibility across a range of important service-related terms.
Examples include:
- hair transplant edmonton — Position 5, estimated traffic 35
- unwanted tattoo removal — Position 3, estimated traffic 28
- cool sculpting edmonton — Position 4, estimated traffic 16
- tattoo removal edmonton — Position 9, estimated traffic 14
- vampire breast lift — Position 7, estimated traffic 13
- botox near me — Position 21, estimated traffic 12
- laser hair removal services — Position 8, estimated traffic 10
- laser hair removal service — Position 7, estimated traffic 9
- botox and fillers near me — Position 7, estimated traffic 9
- edmonton hair transplant — Position 5, estimated traffic 9
- p shot edmonton — Position 1, estimated traffic 9
- dr. moussa — Position 1, estimated traffic 8
- coolsculpting edmonton — Position 5, estimated traffic 8
There were also strong branded rankings, including:
- serene radiance — Position 1
- serene radiance edmonton — Position 1
This mix of branded and non-branded gains shows the campaign helped Serene Radiance improve both brand visibility and discovery through treatment-focused searches.
How the Strategy Connected to the Results
The growth in rankings, organic traffic, and organic engagement was supported by a combination of:
- New service page creation
- Optimization of existing pages
- Better keyword targeting and search intent matching
- Improved internal linking and page structure
- Link building and authority support
- Ongoing monitoring of organic and AI search visibility
Together, these efforts helped Serene Radiance improve visibility for high-intent searches and build stronger organic performance.
AI Search Visibility: The Next Growth Opportunity
In addition to traditional SEO, we recently began improving Serene Radiance’s visibility in AI-generated search experiences and AI Overviews. This work is focused on helping AI systems better understand Serene Radiance’s services, expertise, location relevance, and treatment offerings.
This is an important part of the ongoing strategy as more users rely on AI-assisted search when researching local clinics, treatments, and providers.
Current areas of focus include:
- Making service pages clearer and easier for AI systems to interpret
- Strengthening topical relevance across treatment areas
- Expanding helpful FAQ-style content
- Improving internal linking between related services
- Reinforcing authority signals through content optimization and link building
- Tracking AI mentions, citations, impressions, and share of voice
Although this work is newer than the core SEO campaign, it gives Serene Radiance another opportunity to improve visibility as search behavior continues to evolve.
Business Impact
For Serene Radiance, these SEO gains mean more than just higher rankings.
The improvements translated into:
- More visibility for treatment-based searches in Edmonton
- Stronger non-branded search presence
- More traffic coming through organic search
- Higher engagement from organic search users
- More service pages capable of attracting qualified organic traffic
- A stronger foundation for continued organic and AI search growth
In practical terms, this means more opportunities for potential patients to discover Serene Radiance when searching for services like hair restoration, tattoo removal, Botox, laser hair removal, CoolSculpting, P-Shot treatments, and related aesthetic services.
What’s Next
With strong year-over-year organic growth established, the next phase of work is focused on continuing to expand Serene Radiance’s organic visibility and improving lead quality.
Next steps include:
- Continuing to optimize core service pages
- Expanding supporting content around treatment questions and comparisons
- Building on successful keyword themes with additional pages where needed
- Continuing link building to support authority growth
- Improving internal linking and content depth
- Strengthening visibility in AI-driven search experiences
Serene Radiance now has a much stronger SEO foundation, with measurable year-over-year gains in organic traffic, organic engagement, and search visibility.