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Apple Plumbing - 800% Increase in Organic Traffic
Since partnering with Paul Teitelman SEO Consulting, Apple Plumbing has seen an increase of 800% organic traffic over 2 years!
Apple Plumbing, Heating & Air is a family-owned plumbing and HVAC company based in Westminster, MD, helping homeowners and local businesses with reliable repairs, maintenance, and same-day emergency service across Carroll County and the surrounding area.
Snapshot: The Results at a Glance
Over 2 years, we helped Apple Plumbing, Heating & Air achieve stronger organic visibility, more qualified leads, and more consistent job bookings by focusing on local SEO, content, technical fixes, UX improvements, and off-page SEO.
More Active Users
0 %
MORE ENGAGED SESSIONS
0 %
Results After 6 Months
About the Client & Initial Challenges
Who They Are
Apple Plumbing, Heating & Air is a long-established, family-run plumbing and HVAC company in Westminster, MD. They had built a strong reputation through word-of-mouth and repeat customers, but their website and online visibility weren’t keeping pace with how homeowners now search for services like emergency plumbing, water heater repair, and well pump service.
The Starting Point
- Low or inconsistent organic traffic compared to the size of their service area (GA4 baseline).
- Key plumbing and HVAC service pages not ranking on page 1 for local searches.
- Thin, generic, or outdated content on high-value service pages (e.g., water heaters, sewer & drain, well pumps).
- Limited visibility for “near me” and “city + service” keywords (e.g., “plumber Westminster MD,” “water heater replacement Westminster”).
Strategy: How We Turned Things Around
Strengthening the Technical & Structural Foundation
We started by strengthening the technical foundation of Apple Plumbing, Heating & Air’s website. This included resolving indexation issues in Google Search Console, consolidating overlapping or duplicate service pages, updating title tags and meta descriptions across the site, and improving internal linking so Google could clearly understand which plumbing and HVAC pages were most important.
Content & Service Pages Aligned with Real Search Demand
Next, we rebuilt and expanded Apple Plumbing, Heating & Air’s core service pages around real search demand. Using Ahrefs and Google Search Console, we identified high-intent terms such as “plumber Westminster MD,” “water heater repair Westminster,” “sewer and drain cleaning near me,” and “well pump repair.” We then expanded these pages to answer common homeowner questions, clarify what’s included in each service, and make it easy to request same-day or emergency help.
User Experience & Lead Path Improvements
We simplified the on-site experience so homeowners could quickly understand Apple’s services and contact the team. This included clarifying the main navigation, improving mobile layouts and placing trust signals (reviews, years-in-business messaging, and badges) near key calls-to-action.
Local & Organic Visibility Expansion
To build stronger local visibility, we focused on how Apple Plumbing, Heating & Air shows up for non-branded searches in Westminster and nearby communities. We optimized content, metadata, and internal links around queries like “plumber Westminster MD,” “emergency plumber near me,” “water heater installation Westminster,” and “sewer and drain cleaning.” We also ensured NAP details, service areas, and local intent were clear across key pages.
Results: What the Data Shows
Organic Traffic & Engagement (GA4)
In GA4, organic sessions increased by 432% over two years after starting working with Paul Teitelman SEO Consulting.
- Organic sessions: 5808 → 3,1259 (+438%)
- Engaged sessions from organic: 3,549 → 19,049 (+437%)
- Events: 28,330 → 136,635 (+49.58%)
Authority & Keyword Footprint
Ahrefs confirmed Apple Plumbing, Heating & Air’s broader organic footprint: the number of ranking keywords increased significantly, with many more terms entering the top 10, particularly around core services like water heaters, sewer & drain cleaning, and well pumps.
- Ranking keywords: 426 → 1,879
- Keywords in top 10: 58 → 266
- Estimated organic traffic value: +800%
Business Impact
For the Apple Plumbing, Heating & Air team, this translated into a more predictable flow of service calls from Google, stronger presence in Westminster and surrounding communities, and better utilization of high-value services such as water heater replacements or sewer/drain work. SEO became a consistent driver of new jobs and revenue:
- More inbound calls and service requests originating from Google search.
- Higher demand for high-margin services (e.g., water heater installs, well pump work, sewer and drain cleaning).
- Reduced reliance on paid ads to keep the job pipeline full.
Client Perspective
“Paul and his team have helped us tremendously in regard to growing our organic search efforts! They are always there to assist us with any projects we may have and have a very responsive team ready to help whenever we need them!”
— Tyler Young, Marketing Coordinator, Apple Plumbing, Heating & Air
What’s Next
With the core foundation in place, we’re now focused on expanding content around additional plumbing and HVAC topics, creating more FAQ-style resources, improving city/area pages, optimizing for AI search, and more to further grow organic visibility and improve lead quality.