My Catering Group - 75% Increase in Estimated Organic Traffic

Since partnering with Paul Teitelman SEO Consulting, My Catering Group increased its estimated organic traffic by 75% in just 10 months.

My Catering Group is an Ottawa-Gatineau catering company that provides full-service catering for weddings, corporate events, parliamentary and diplomatic events, private parties, venues, and mobile food truck experiences.

Since 2012, My Catering Group has grown from founder Derick Cotnam’s Stittsville home into one of Ottawa’s largest catering operations, serving clients across the National Capital Region. Their team handles everything from food and staffing to bar services, venue coordination, rentals, and onsite event execution.

Because catering SEO is highly competitive, especially in a local market like Ottawa, My Catering Group needed to improve visibility across both broad catering searches and high-intent event-specific searches. These included terms related to catering services, wedding catering, corporate catering, food truck catering, venue searches, and Ottawa-Gatineau event catering.

Client Perspective

Working with Paul has been a great experience for our team. We’ve always known the strength of our catering operation and reputation in Ottawa-Gatineau, but Paul helped us translate that into stronger online visibility and measurable growth. Over the past 10 months, we’ve seen a significant increase in organic traffic, stronger rankings for our core catering services, and more qualified inquiries coming through the website. His approach was strategic, transparent, and tailored to our industry. We’re excited about the momentum we’ve built together and look forward to continuing that growth with his help. The Food Dudes in Toronto, one of Canada’s largest and most successful catering companies, highly recommended that I work with Paul, and I am very glad I did.
— Derick Cotnam, Owner, My Catering Group

Snapshot: The Results at a Glance

Over 10 months, Paul Teitelman SEO Consulting helped My Catering Group significantly expand its organic search visibility using a strategy focused on technical SEO, service-page optimization, content improvements, internal linking, keyword targeting, and authority building.

More Organic Traffic

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Better Average Position

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About the Client & Initial Challenges

Who They Are

My Catering Group is one of Ottawa’s leading event catering companies, serving weddings, corporate events, parliamentary and diplomatic events, private parties, and mobile food truck events across Ottawa, Gatineau, and the surrounding National Capital Region.

Their services are broad and highly valuable from an SEO perspective. They offer full-service support for event food, onsite plating, staffing, bar services, venue coordination, rentals, and custom menus. Their website also highlights preferred venue relationships with major Ottawa-Gatineau venues, including Le Vignoble de Chelsea, the Canadian Museum of History, the Canadian War Museum, the Canadian Museum of Nature, Ottawa Art Gallery, and the National Gallery of Canada.

The Starting Point

When My Catering Group began working with Paul Teitelman SEO Consulting in July 2025, the website had an estimated monthly organic traffic level of 242.

The business already had strong real-world authority, a compelling service offering, and a growing reputation in the Ottawa-Gatineau event space. However, there was an opportunity to better translate that offline authority into stronger organic search performance.

The site needed to compete for valuable local and service-intent searches, including:

catering services
catering company
Ottawa catering
catering Ottawa
wedding catering Ottawa
corporate caterers
food truck rental
catering service near me
full service catering
business catering
catering packages
venue-related catering searches

Initial Challenges

Key challenges included:

Competing in a local SEO market with many caterers, venues, restaurants, and event service providers.
Improving rankings for broad, high-value catering terms.
Strengthening visibility for event-specific searches such as wedding catering, corporate catering, and food truck catering.
Better connecting service pages, venue pages, and portfolio content.
Ensuring Google could clearly understand My Catering Group’s full range of services.
Building visibility for both Ottawa and Gatineau searches.
Improving rankings for pages already sitting within striking distance of stronger first-page positions.
Supporting conversions by bringing more qualified event planners, couples, businesses, and organizations to the site.

Strategy: How We Turned Things Around

Strengthening the Technical & Structural Foundation

We began by reviewing the site’s technical SEO foundation and structure to make sure important pages could be properly crawled, understood, and prioritized by search engines.

For a catering company with multiple services, the site structure is especially important. Users may search for “wedding catering Ottawa,” “corporate catering Ottawa,” “food truck rental,” “private party catering,” or venue-specific catering options. Each of those searches has different intent, but they all connect back to the same core business.

The goal was to help Google better understand the relationship between My Catering Group’s main catering services, event categories, venue pages, and supporting portfolio content.

Key areas of focus included:

Reviewing site architecture and service-page hierarchy
Improving internal links between core service pages and supporting pages
Strengthening metadata for high-priority pages
Better aligning page titles and headings with real search demand
Improving visibility for pages already ranking on page one or page two
Supporting priority pages for weddings, corporate events, mobile food truck catering, and general catering services
Making it easier for users and search engines to understand My Catering Group’s full-service offering

Aligning Content With Real Search Demand

Next, we focused on aligning My Catering Group’s website content with the searches potential customers were already making.

Catering searches often come from users who are close to taking action. A couple searching for wedding catering, a company planning a holiday party, or an organization planning a large formal event may already be comparing providers. That makes search intent especially important.

Using keyword and ranking data, we identified opportunities across several key groups.

Commercial / Service-Intent Topics

These included searches from users actively looking for catering services:

catering services
catering company
catering service
full service catering
business catering
corporate caterers
Ottawa catering
catering Ottawa
catering service near me

Wedding & Event Catering Topics

These included searches from users planning specific events:

wedding catering Ottawa
wedding caterers
wedding catering
private party catering
corporate event catering
catering packages
best catering

Food Truck & Mobile Catering Topics

These included searches tied to My Catering Group’s mobile catering offering:

food truck rental
food truck Gatineau
mobile food truck catering
mobile catering
outdoor event catering

Venue & Local Authority Topics

These included searches connected to venues and local catering demand:

Le Vignoble de Chelsea
Ottawa-Gatineau catering
National Capital Region catering
venue catering Ottawa
event catering Ottawa

By improving how the site addressed these keyword groups, My Catering Group was able to grow visibility across both broad catering terms and more specific high-intent searches.

Improving Service Pages for High-Intent Searches

One of the most important parts of the campaign was improving the visibility of My Catering Group’s service pages.

The website already had dedicated pages for weddings, corporate events, parliamentary and diplomatic events, private parties, mobile food truck catering, and venues. That gave the campaign a strong foundation to build on. The next step was to make sure those pages were positioned to match how real customers search.

For example, My Catering Group’s wedding page speaks directly to Ottawa-Gatineau wedding catering, onsite food preparation, staffing, bar services, venue access, and custom menu options. Their corporate catering page similarly highlights cocktail-style events, plated dinners, onsite food, bar service, and large-scale event experience.

We worked to strengthen the connection between these service pages and the keyword opportunities most likely to drive qualified traffic.

This included:

Optimizing core service-page targeting
Improving relevance for local Ottawa-Gatineau catering searches
Supporting event-specific pages with stronger internal links
Helping service pages better align with commercial search intent
Improving metadata and page-level keyword targeting
Prioritizing pages with the strongest opportunity to move into higher organic positions

Building Visibility Around Mobile Food Truck Catering

My Catering Group’s mobile food truck offering represented a strong SEO opportunity because it connects to several different types of searches: food truck rental, mobile catering, festival catering, outdoor event catering, and remote wedding/event catering.

Their mobile food truck page emphasizes a flexible setup, efficient operations, festival experience, versatile menu options, and a mobile bar truck for weddings and higher-end affairs.

Because this service is distinct from standard catering, it gave My Catering Group an opportunity to rank for searches that many traditional caterers may not fully target.

Key areas of focus included:

Improving visibility for food truck rental-related searches
Supporting the mobile food truck page with relevant internal links
Aligning the page with Ottawa-Gatineau local search demand
Helping users understand the difference between mobile catering and traditional event catering
Supporting rankings for outdoor events, festivals, private parties, and remote venues

Strengthening Local Relevance Across Ottawa & Gatineau

Local relevance was a major part of the strategy.

My Catering Group is based in Ottawa and frequently caters events across the surrounding National Capital Region, including Kanata, Orléans, Barrhaven, Gatineau, Chelsea, Wakefield, Val-des-Monts, Kemptville, Almonte, Carleton Place, and Rockland.

This created opportunities to improve search visibility not just for “Ottawa catering,” but also for nearby cities, event venues, and regional searches.

We focused on helping the site better communicate:

Where My Catering Group operates
Which services they provide in each event category
Why they are a strong choice for Ottawa-Gatineau weddings and events
How their venue relationships and onsite service model differentiate them
How their experience with large-scale and high-profile events supports credibility

Building Authority Through Service, Venue & Portfolio Content

My Catering Group’s website includes valuable portfolio and venue content that helps demonstrate real-world experience.

This matters for SEO because strong service pages are only one part of the equation. For a visual and trust-driven industry like catering, supporting content can help show credibility, event quality, venue relationships, and experience with different event types.

Their website highlights work across weddings, corporate events, nonprofit galas, government and diplomatic events, and major Ottawa venues. Their parliamentary and diplomatic catering page notes experience with the House of Commons vendor list, embassies, the Speaker’s Garden Party, the Hill Times party, and the closing of Parliament’s Centre Block.

The SEO strategy supported this broader authority by helping search engines better connect:

Core catering services
Event-type pages
Venue pages
Portfolio examples
Local Ottawa-Gatineau relevance
High-profile event experience
Supporting content that demonstrates expertise and trust

Supporting Competitive Rankings With Ongoing Optimization

SEO growth rarely comes from one change. For My Catering Group, the campaign involved ongoing optimization across technical, content, and authority signals.

This included monitoring ranking movement, identifying new opportunities, improving pages already gaining traction, and supporting priority search terms over time.

The result was steady growth in estimated organic traffic, along with stronger keyword visibility across core service categories.

Results: What the Data Shows

Organic Traffic Growth

According to Ahrefs, My Catering Group’s estimated organic traffic grew from 242 in July 2025 to 424a by the end of April 2026.

That is an increase of 182 estimated monthly organic visits, representing 75.2% growth over 10 months.

Metric	Value
Starting estimated organic traffic	242
Ending estimated organic traffic after 10 months	424
Increase in estimated organic traffic	+182
Percentage increase	+75.2%

In 10 months, My Catering Group’s Ahrefs estimated organic traffic increased by approximately 75%.

This growth was supported by stronger rankings across catering services, corporate catering, wedding catering, food truck rental, Ottawa catering, Gatineau-related searches, venue-related searches, and broader event catering topics.

Keyword Visibility Improvements

The campaign also helped My Catering Group improve visibility for valuable catering-related keywords, including:

my catering group
catering services
catering company
corporate caterers
food truck rental
catering Ottawa
wedding catering Ottawa
Ottawa catering
wedding caterers
catering service near me
full service catering
business catering
food truck Gatineau
catering service
catering packages
best catering
Le Vignoble de Chelsea

These improvements helped the website reach users at multiple stages of the event-planning journey, from early research to provider comparison to booking intent.

Business Impact

For My Catering Group, stronger organic visibility means more opportunities to appear in front of people actively planning events in Ottawa, Gatineau, and the surrounding region.

The campaign helped My Catering Group increase visibility for searches related to:

Hiring a caterer in Ottawa
Finding wedding catering in Ottawa-Gatineau
Booking corporate catering for meetings, parties, and large events
Renting or booking a mobile food truck for events
Finding catering for private parties
Planning events at preferred Ottawa-Gatineau venues
Comparing full-service catering companies
Researching catering packages and event food options

This matters because catering decisions are often high-value and time-sensitive. When someone is searching for a wedding caterer, corporate event caterer, or food truck rental, they are often already planning an event and looking for a trusted provider.

By improving organic visibility, My Catering Group gained more opportunities to reach those users earlier and more often during the planning process.

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