Comparing the Best SEO Tools for 2018

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Website owners know that in order to get great search engine results, they need to have great SEO tools. However, choosing those tools can be tricky, especially when they’re sold as service packages. Here are some of the top SEO tools available. They’re relatively unranked, but the pros and cons of each are listed so that you can decide for yourself.

Raven Tools

Raven Tools offers a free, 14-day risk-free trial. After this, you need to pay for their services. There are two plan options to choose from.

Pros – One of the many pros about Raven Tools is the fact that their subscription plans aren’t limited to a certain number of websites or campaigns. This means that the amount of them that you can create and analyze are literally limitless. The amount of web pages that can be analyzed is capped at a whopping 50,000 or 100,000 depending on your plan.

Raven Tools is only one of two companies (at least among the ones compared here) that offers a social analysis of your social media accounts. They offer keyword research tools with no limitations. Reports can be downloaded in either CSV or PDF formats. There is a tag manager feature, as well as a customizable dashboard. This helps you receive the results that you want, and nothing else, cutting down on the time spent going over your site analytics.

Cons – There are only subscription plans – one for $99, the other for $249, both per month, which limits people on smaller budgets. They don’t offer chat support or free site migration. Your metrics and analytics are limited, as the service doesn’t offer things like URL audits, keyword gap analysis, or even social competition analytics.

With the smallest subscription plan, you only receive 40 link research reports. With the larger plan, this is unlimited. They do offer GA accounts analytics, but it’s on a very limited basis.


Moz claims to be the “only SEO toolset that you need.” After their free 30 day trial, they have a number of service plans to pick from.

Pros – There are four monthly subscription plans, ranging from $99 to $599 per month. The amount of services received corresponds with the level that you choose. The service comes with a customizable dashboard, which is useful for busy web developers who run and manage many sites. They don’t want to spend time wading through the options to find what they need.

There offer a number of other user logins. This depends on the service plan but does come in handy when you have more than one person in charge of examining your website’s SEO. There is an unlimited amount of link research from other sites that can be done. Moz is one of the few companies profiled here that can conduct social competition analytics. While this is limited to Twitter, it is indeed offered.

Cons – Even with their largest, most expensive plan, Moz doesn’t offer free migration. They limit your rank tracker keywords to 300, 750, 1,900, 7,500, depending on which of the four service plans that you chose. They also limited your keyword research in the same way as well, with the options of 150, 5,000, 15,000, and 30,000.


WebCEO has a number of cloud-based tools that can help you analyze all of your website’s SEO information. They have a 14-day free trial, and then four different monthly subscription plans.

Pros – Along with their standard three subscription plans, which are priced at $99, $199, and $499 per month, they also offer a useful agency plan that starts at $99 and goes up accordingly as your agency grows in size. Some of the features included in the plans are chat support, a customizable dashboard, and even a tag manager. They offer a huge amount of link research reports – 10,000, 150,000, 2,500,000, and unlimited, again, depending on your chosen plan. As long as you subscribe to one of their plans, you can access GA accounts integration analytics.

Cons – The number of sites that you can analyze is capped at 5, 25, and 50, depending on which plan you choose. Their agency plan has unlimited options (although this is a good thing.) They don’t offer free migration. The types of analytic reports that they offer are extremely limited. Some of the omissions include live web analytics, bulk search volume, social analytics, and keyword gap analysis.


SEOProfiler has no try it out for free plan. However, they do offer specials, and if you catch one, you are locked into paying $1 a month for a limited, no necessary commitment plan. Their other plans cost quite a bit more per month.

Pros – There are four standard membership plans: $69.95, $99.95, $249.95, and $999.95 per month, depending on the number of campaigns, websites, and logins that you require. Your number of rank tracker keywords is limited, but those numbers are fairly high: 500, 1,000, 2,500 and 10,000. You can download your reports in either PDF or CSV formats. They offer GA accounts integration analytics.

Cons – They are one of the few services that don’t offer a URL audit or a customizable dashboard. The amount of users that you’re allowed is low in comparison to similar services. SEOProfiler has their set at 1, 5, 15, and unlimited, depending on your plan. They also lack the ability to handle bulk metrics, bulk search volume, and live web analytics. On top of this, the service can’t do social analytics reports, nor can it handle social competition analytics. They cap the number of website pages that you can analyze at 20,000, 50,000, 150,000, and 750,000.


Mondovo only offers a seven day free trial in which you can test out their SEO tool options. However, once you choose a plan (and many are “pay-as-you-go” so you aren’t locked in) there are three different monthly levels.

Pros – Unlike the other companies mentioned here, Mondovo offers social competition analytics. They also analyze your social media accounts. They offer three different plan levels: $20, $40, and $80 per month. They also offer free migration, as well as chat support. They have a number of different reports available, from live web analytics to social analytics. There’s even a bulk metrics option.

Cons – Their 7 day free trial is the smallest of the all of the services mentioned here. Also, many of their reports aren’t offered during the trial, so it’s hard for users to get a full picture of everything that they have to offer.

That concludes this SEO tools review. Hopefully, it will help you choose the best SEO tool for your needs.

Author Bio:

Sameer Panjwani is the Founder & CEO of, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.

About the Author

Paul Teitelman - SEO Consultant

Paul is a well-respected Canadian SEO consultant and link-building expert with over 15 years of experience helping hundreds of companies rank for competitive keywords on Google. He is a Toronto-based SEO consultant who is passionate about search engine optimization and link building. Over the years, he has made a reputation for himself as a leader in the industry by consistently delivering phenomenal results to his growing client base.