Aymann El Hakim

Aymann is a senior content writer and SEO specialist with a strong background in translating complex legal, financial, and technical topics into clear, reader-friendly content. A former LSO-licensed paralegal, he brings a rare depth of subject-matter expertise across business, accounting, legal, insurance, tech, and real estate. He holds a post-graduate certificate in Content Strategy from Humber College, where he graduated with high honours for earning the class’s highest GPA, and received multiple academic awards for excellence in both content strategy and paralegal studies. Over the past five years with the company, Aymann has worked across the full content lifecycle, from keyword research and page design, editing, client interviews, and AI prompt engineering, consistently producing content that drives visibility and conversions.

What Aymann enjoys most about SEO is the balance between strategy and storytelling. He is especially passionate about search-led content that helps readers understand and navigate complex concepts while also supporting small business owners in connecting with the right audiences. Earlier in his career, he was offered the opportunity to run an XCopper office in London, Ontario, but chose instead to follow his passion for writing after discovering Humber College’s Content Strategy program. That decision shaped his approach to SEO today: combining technical precision with plain-language clarity and a strong focus on user intent.

Outside of work, Aymann is an avid basketball fan and a die-hard Toronto Raptors supporter. When he is not researching keywords, refining copy, or following the NBA, he also enjoys everything arts and culture and spending time with loved ones.