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Taxpage - 93% Increase in Estimated Organic Traffic
Since partnering with Paul Teitelman SEO Consulting, Taxpage increased its estimated organic traffic by 93% in just 12 months.
Taxpage is a Canadian tax law firm that helps individuals and businesses with CRA audits, tax disputes, tax litigation, voluntary disclosures, income tax issues, and other complex Canadian tax matters.
Because tax law is a highly competitive and trust-driven search category, strong SEO performance requires more than surface-level optimization. Taxpage needed to build visibility across both high-intent commercial searches and informational tax topics that demonstrate authority and help potential clients understand complex tax issues.
Client Perspective
I was an early adopter of the web and a pioneer in legal websites. Our website is more than 25 years old.
When I first started I did everything myself and because there was effectively no competition it was easy. As competition increased the expertise and time commitment grew so I started hiring web experts. Some were good and some were bad and at one point the site went into a slump.
I then retained an expert who succeeded in turning things around and brought the rankings up. When he retired he referred me to Paul who has now been handling my multiple websites for 5 years.
We are consistently top rated for the terms that generate the most traffic including key terms such as tax lawyer. We have the top tax lawyer websites in Canada and with the recent acquisition of the domain taxlawyer.com are moving into the US with a website that Paul and his staff created.
We are a pioneer in Canadian crypto taxation and our website cryptotaxlawyer.com, designed by Paul and his team, is the top crypto tax website in Canada. Paul is now dealing with six websites on our behalf and we could not be more pleased with the results, as the statistics show.
— David J. Rotfleisch, Owner, Taxpage
Snapshot: The Results at a Glance
Over 12 months, Paul Teitelman SEO Consulting helped Taxpage significantly expand its organic search visibility using a strategy focused on technical SEO, content improvements, internal linking, link building, service-page optimization, and stronger alignment with real search demand.
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MORE TOP 3 KEYWORDS
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About the Client & Initial Challenges
Who They Are
Taxpage is a Canadian tax law firm serving clients who need help with CRA disputes, tax audits, tax litigation, voluntary disclosures, tax planning, income tax matters, and other tax-related legal issues.
The Starting Point
Taxpage already had a strong base of tax-related content and established legal authority, but there was an opportunity to turn that existing authority into stronger organic visibility.
The site operated in a competitive SEO environment where users often compare multiple firms before contacting a tax lawyer. To win more visibility, Taxpage needed to rank for both direct commercial terms and educational searches related to Canadian tax law.
Initial Challenges
Key challenges included:
- Competing for high-value legal SEO terms such as tax lawyer, income tax lawyer, and CRA tax lawyer
- Improving visibility for CRA audit and tax dispute searches
- Expanding rankings across city-based tax lawyer searches
- Strengthening informational content to support topical authority
- Improving the connection between educational articles and core service pages
- Building authority through off-page SEO and link acquisition
Strategy: How We Turned Things Around
Strengthening the Technical & Structural Foundation
We began by reviewing Taxpage’s site structure and technical SEO foundations to ensure important content could be properly crawled, understood, and prioritized by search engines.
This included looking at how Taxpage’s core service pages, location pages, and informational articles connected to one another. The goal was to make it easier for both users and search engines to understand the relationship between Taxpage’s tax law services and its broader educational content.
Key areas of focus included:
- Internal linking between articles and service pages
- Page hierarchy and content organization.
- Metadata improvements
- Better alignment between page topics and keyword intent
- Support for important practice areas and city-based pages
- Improving the visibility of pages already ranking within striking distance
Aligning Content With Real Search Demand
Next, we focused on matching Taxpage’s content with the topics potential clients were actually searching for.
Using Ahrefs data, we identified opportunities across both commercial and informational keyword groups. This helped Taxpage improve visibility for users at different stages of the search journey.
Commercial / Service-Intent Topics
These included searches from users more likely to be looking for legal help:
- tax lawyer
- tax lawyer near me
- tax lawyer Mississauga
- tax lawyer Edmonton
- CRA tax lawyer
- income tax lawyer
- Canadian tax lawyer
- tax audit
- CRA audit penalties
- tax audit Canada
Informational / Authority-Building Topics
These included searches from users researching tax issues, deadlines, credits, and CRA-related questions:
- dividend gross up
- eligible dividend gross up
- basic personal amount
- GST return
- Canada disability tax credit
- taxes due Canada
- T5013
- foreign tax credit Canada
- specified foreign property
- CRA tax calculator
By improving content around both types of searches, Taxpage was able to grow visibility while supporting stronger topical authority in Canadian tax law.
Building Authority Through Link Building
In addition to on-site SEO, link building played an important role in supporting Taxpage’s growth.
Because legal SEO is highly competitive, strong content alone is often not enough. We worked on improving Taxpage’s authority through off-page SEO efforts designed to support key service pages, strengthen the site’s backlink profile, and help Google better recognize Taxpage as a trusted resource in the Canadian tax law space.
This link building work supported:
- Stronger authority for priority tax law pages.
- Better visibility for competitive commercial keywords.
- Improved trust signals around Taxpage’s legal and informational content.
- Long-term growth across both service pages and educational articles.
- Additional ranking support for pages targeting CRA, tax audit, and tax lawyer-related searches.
Combined with technical improvements and content optimization, link building helped create a stronger foundation for sustained organic growth.
AI Overview Visibility & Citation Growth
In addition to improving traditional organic rankings, Taxpage also strengthened its visibility in Google AI Overview results. As Google increasingly answers informational searches directly within AI-generated summaries, appearing as a cited source has become an important part of search visibility.
Currently, Taxpage is earning 220 AI Overview citations (that we know of) and its trending upwards, showing that Google has increasingly used Taxpage’s content as a source in AI-powered search experiences.
This matters because more users now discover businesses through AI-generated answers before clicking a standard search result. Improving citation visibility in AI Overviews helps businesses:
- increase brand exposure in Google’s AI-powered search results
- build trust and authority by being cited as a source
- get discovered earlier in the search journey
- create more opportunities for users to visit the site or remember the brand when they need help
Taxpage’s growth in AI Overview citations was supported by similar foundational work that drove organic SEO growth: stronger content, clearer topical coverage, improved internal linking, technical SEO improvements, and link building.
Results: What the Data Shows
Organic Traffic Growth
According to Ahrefs, Taxpage’s estimated organic traffic grew from 8,398 to 16,244 over the 12-month period.
That is an increase of 7,846 estimated monthly organic visits, representing 93.4% growth.
| Metric | Value |
|---|---|
| Starting estimated organic traffic | 8,398 |
| Ending estimated organic traffic after 1 year | 16,244 |
| Increase in estimated organic traffic | +7,846 |
| Percentage increase | +93.4% |
In the first year of working with Paul Teitelman SEO Consulting, Taxpage nearly doubled its Ahrefs estimated organic traffic. The site grew from 8,398 to 16,244 estimated monthly organic visits, an increase of 93.4%.
This growth was driven by stronger rankings across tax lawyer searches, CRA audit-related terms, location-based legal queries, high-volume informational Canadian tax topics, and a stronger authority profile supported by link building.
Business Impact
For Taxpage, stronger organic visibility means more opportunities to appear in front of people actively searching for help with serious tax issues.
The campaign helped Taxpage increase visibility for searches related to:
- Hiring a tax lawyer
- Dealing with CRA audits
- Understanding Canadian tax obligations
- Resolving tax disputes
- Finding tax law help in specific cities
- Researching tax credits, deadlines, and CRA-related topics