SEO BLOG

The New Search Paradigm: AEO vs. GEO

Paul Teitelman January 22, 2026

Executive Summary The “Zero-Click” Reality: Why This Matters Now We are currently living through one of the biggest shifts in the history of information retrieval,

Cover image for “The Ultimate AI SEO Guide for 2025” by Paul Teitelman with tech icons in the background

The Ultimate AI SEO Guide for 2025

Paul Teitelman July 24, 2025

Search has changed, and if you’re still relying on the same old SEO playbook, you’re already behind. AI is now deeply embedded in how content

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Your Guide to SEO for SaaS Businesses

Paul Teitelman December 4, 2024

Unlike traditional product-based companies, SaaS products and services are often complex, intangible, and rapidly evolving. In other words, SEO for SaaS involves ranking for highly

Your Guide to Google Ranking Systems

Paul Teitelman November 29, 2024

With Google processing billions of daily search queries, its ranking systems are constantly under pressure to help users receive the most relevant, high-quality content that

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Knowledge Graphs: What They Are & Why They Are Important for Search Engines & Small Businesses

Paul Teitelman October 18, 2024

Knowledge graphs help us navigate an ever-expanding sea of information. Like maps, they guide us through, and connect, disparate pieces of data into a coherent,

The image compares changes in estimated site traffic before and after Google's Helpful Content Updates from March 2023 to August 2024 and December 2023 to August 2024. It features four donut charts for each period, showing the percentage of sites that lost some traffic, lost more than 50% of traffic, and lost all traffic. The data reveals that 80.1% of sites lost some traffic between December 2023 and August 2024, while 73.5% lost traffic between March 2023 and August 2024. The study includes 7,105 sites potentially impacted by the updates.

A 6-Month Study of the Potential Impact of Google’s March 2024 Helpful Content Update on Niche Sites

Paul Teitelman September 3, 2024

The results from our study measuring the potential impact of Google’s recent Helpful Content and algorithm updates six months after the March 2024 Helpful Content

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