Google Updates: The Most important & Most Confusing
Paul Teitelman August 26, 2019
Statistically speaking, Google is likely going to change its search algorithm in some way once per hour over your next workday. No, seriously. They recently
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Fake Online Reviews Can Kill Your Business or Even Land You in Jail
Paul Teitelman August 2, 2019
Are you tempted to try something a little bit shady to get some good online reviews? You may think, “What’s the worst thing that could
TF-IDF is Like a Cheat Code for Keyword Research
Paul Teitelman July 30, 2019
Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching
Google vs Genius: The Value of Featured Snippets
Paul Teitelman June 28, 2019
What are we supposed to do when the adjudicators of all wrong-doing on the world wide web gets caught cheating? Earlier this week, it was
Google’s Mobile-First Indexing: Your Complete Guide
Paul Teitelman May 31, 2019
After years of promising it, Google has officially rolled out mobile-first indexing. If this is news to you, h’oh boy, you have lots to talk
Why Most Blogs Have Sucked For the Last 5 years (and What to Do About it)
Paul Teitelman April 25, 2019
5 years ago, the bar for the average business blog was set to “fine.” It wasn’t a big SEO priority or a big lead gen
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