SEO Blog

We spend a lot of our day trying to change the way people think and talk about Google. A lot of people see Google as a big evil artificially created intelligence like Terminator’s Skynet. We don’t. The Wall Street Journal recently published an article called “How Google Interferes With Its Search Algorithms and Changes Your […]

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Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts and let Google’s Danny Sullivan tell us […]

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Google Updates: The Most important & Most Confusing

Statistically speaking, Google is likely going to change its search algorithm in some way once per hour over your next workday. No, seriously. They recently announced that they have made 3,200 changes to their search algo over the last 12 months. That breaks down to: – 267 changes a month – 8.8 changes per day […]

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Are you tempted to try something a little bit shady to get some good online reviews? You may think, “What’s the worst thing that could happen? I get in trouble with the internet police?” No, you can get in trouble with the real police. Seriously. It hasn’t happened in North America yet, but there was […]

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TF-IDF is Like a Cheat Code for Keyword Research

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

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