When it comes to SEO, it’s best that you think of it as a two-layered approach. The first level is the strategic stage, when you are planning out keywords that you’re going to focus on when it comes to creating your website. This is where many sites fail before they start, either because they focus on keywords […]
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If your business has a lot of different brick-and-mortar locations spread across different cities, provinces or states, or even countries, you can create individual landing pages for each location. This helps you include every business location in your company’s SEO strategy by using location-based keywords on each landing page. This page acts as a brief […]
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We’ve been hearing a lot about mobile-first indexing lately. Google announced earlier this year that it’s changing its search algorithms, so they rely on mobile-first indexing as opposed to using the desktop version of a website. This can have huge implications in terms of the way websites are ranked in the search results. Some websites […]
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If you’ve been keeping your ear to the ground when it comes to the latest SEO best practices, you might’ve heard a lot of talk about what’s being called “searcher intent”, which refers to the original intention of the person that’s searching keywords and phrases online. When we think of SEO, we tend to focus […]
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If you run a small or mid-sized company with lots of different departments and employees, you might be having a hard time implementing an effective SEO strategy. While you might think that SEO is just a matter of updating your existing content with a few keywords, SEO should be a group effort. That means different […]
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