Google Changed Featured Snippets and People Don’t Want Them Anymore
Paul Teitelman
January 28, 2020
An update has changed Google’s zero position. Read why a lot of businesses want to get rid of their snippets.
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Here is How Google’s Bedlam Update Will Impact Your Local SEO
Paul Teitelman
December 13, 2019
What can you do to optimize for Google’s Bedlam update? You may not love the answer…
The Wall Street Journal vs. Google: Don’t Hate the Player. Hate the Game
Paul Teitelman
November 19, 2019
Was the scathing Wall Street Journal article on Google fair? Not really. Read the many places where their report fell apart or even straight-up lied!
Google’s BERT Update is Live and There is Literally Nothing to Do
Paul Teitelman
November 4, 2019
Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. So, what do you need to do?
Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts and let Google’s Danny Sullivan tell us what to do to prepare for BERT.
Google Updates: The Most important & Most Confusing
Paul Teitelman
August 26, 2019
Statistically speaking, Google is likely going to change its search algorithm in some way once per hour over your next workday. No, seriously. They recently
Fake Online Reviews Can Kill Your Business or Even Land You in Jail
Paul Teitelman
August 2, 2019
Are you tempted to try something a little bit shady to get some good online reviews? You may think, “What’s the worst thing that could
TF-IDF is Like a Cheat Code for Keyword Research
Paul Teitelman
July 30, 2019
Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching
Create a Link Building Plan That Will Work in 2019. And 2020. AND 2021
Paul Teitelman
January 10, 2019
I know, I know. You’re tired of SEO and link building strategies with expiry dates. I’ve spoken to a number of clients (and competitors for
How To Make Sure Your SEO Copy Is Conversion-Focused
Paul Teitelman
December 28, 2018
There’s a reason why SEO efforts are often hailed as one of the biggest things that any company with a digital presence needs to focus
9 Blogging Tips to Improve the SEO Structure of Your Posts
Paul Teitelman
December 14, 2018
SEO professionals and business professionals looking to use SEO to their benefit both share the problem of trying to fix issues after they have started rather than
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