SEO Blog

Are you tempted to try something a little bit shady to get some good online reviews? You may think, “What’s the worst thing that could happen? I get in trouble with the internet police?” No, you can get in trouble with the real police. Seriously. It hasn’t happened in North America yet, but there was […]

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TF-IDF is Like a Cheat Code for Keyword Research

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

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I know, I know. You’re tired of SEO and link building strategies with expiry dates. I’ve spoken to a number of clients (and competitors for that matter) who invested time and money in doing XYZ to make Google happy, only to see an algorithm update make XYZ an outdated practice that could actually hurt you. […]

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How To Make Sure Your SEO Copy Is Conversion-Focused

There’s a reason why SEO efforts are often hailed as one of the biggest things that any company with a digital presence needs to focus on. After all, statistics show that roughly 91.5% of traffic share for any given Google search goes to results found on the first page of that search. Hitting that point is […]

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9 Blogging Tips to Improve the SEO Structure of Your Posts

SEO professionals and business professionals looking to use SEO to their benefit both share the problem of trying to fix issues after they have started rather than getting off on the right foot. What this refers to is the fact that most people make the mistake of not getting SEO support when initially creating their website. Instead, they end up waiting […]

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