We’ve been hearing a lot about mobile-first indexing lately. Google announced earlier this year that it’s changing its search algorithms, so they rely on mobile-first indexing as opposed to using the desktop version of a website. This can have huge implications in terms of the way websites are ranked in the search results. Some websites […]
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It’s unofficial: Google has doubled the default length of search result snippets to 320 characters. No announcement. No explanation. It’s just happening. So how does this longer snippet affect the ideal content for your meta description tags? If you’ve been doing your SEO right lately, you have been taking special care of these hidden on-page […]
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It’s a commonly accepted fact of communication, summed up in an old cliche: A picture is worth a thousand words. That has never been more true than it is now. The key for business owners and marketers is to incorporate the strengths of visual content without losing track of underlying business objectives. Images should contribute […]
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Landing pages are ground zero for many forms of web commerce and internet marketing. A landing page is the online equivalent of a retail showroom with a sales rep who has one chance to make a good first impression. The purpose of the landing page is always to lead to a specific action or decision, […]
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Understanding on page optimization can help you craft blog articles that rank higher in search results. Want to know how? Improve Your On Page Optimization If you own a blog for business or write regularly as a freelance content writer, on-page SEO is a valuable skill worth studying. Once you learn the critical elements of […]
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