Statistically speaking, Google is likely going to change its search algorithm in some way once per hour over your next workday. No, seriously. They recently announced that they have made 3,200 changes to their search algo over the last 12 months. That breaks down to: – 267 changes a month – 8.8 changes per day […]
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We’ve been hearing a lot about mobile-first indexing lately. Google announced earlier this year that it’s changing its search algorithms, so they rely on mobile-first indexing as opposed to using the desktop version of a website. This can have huge implications in terms of the way websites are ranked in the search results. Some websites […]
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It’s unofficial: Google has doubled the default length of search result snippets to 320 characters. No announcement. No explanation. It’s just happening. So how does this longer snippet affect the ideal content for your meta description tags? If you’ve been doing your SEO right lately, you have been taking special care of these hidden on-page […]
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It’s a commonly accepted fact of communication, summed up in an old cliche: A picture is worth a thousand words. That has never been more true than it is now. The key for business owners and marketers is to incorporate the strengths of visual content without losing track of underlying business objectives. Images should contribute […]
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Landing pages are ground zero for many forms of web commerce and internet marketing. A landing page is the online equivalent of a retail showroom with a sales rep who has one chance to make a good first impression. The purpose of the landing page is always to lead to a specific action or decision, […]
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