What is SEO: A Guide For Overwhelmed Business Owners

Paul Teitelman May 7, 2021

What is SEO? Well… That all depends… We’re sure you clicked on this blog hoping for a simple answer to a simple question. Well, SEO

Google’s May 2020 Core Update: The One Where Google Makes an Algorithm Update During a Pandemic

Paul Teitelman June 5, 2020

Up until now, most Google algorithm updates have been associated with a cute animal (Google Panda & Google Penguin) or a Sesame Street character (BERT).

The New Normal: SEO During Coronavirus

Paul Teitelman April 27, 2020

Every time we turn on the TV, pick up our phones, or browse on our computers, we are reminded that we are in a pandemic

Google Changed Featured Snippets and People Don’t Want Them Anymore

Paul Teitelman January 28, 2020

An update has changed Google’s zero position. Read why a lot of businesses want to get rid of their snippets.

Google’s January 2020 Core Update is Live. Here is How NOT to Respond to it

Paul Teitelman January 23, 2020

Google’s latest core update was a big one. But that doesn’t mean you need to take big actions. Read what you should and shouldn’t do

Here is How Google’s Bedlam Update Will Impact Your Local SEO

Paul Teitelman December 13, 2019

What can you do to optimize for Google’s Bedlam update? You may not love the answer…

The Wall Street Journal vs. Google: Don’t Hate the Player. Hate the Game

Paul Teitelman November 19, 2019

Was the scathing Wall Street Journal article on Google fair? Not really. Read the many places where their report fell apart or even straight-up lied!

Google’s BERT Update is Live and There is Literally Nothing to Do

Paul Teitelman November 4, 2019

Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. So, what do you need to do?

Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts and let Google’s Danny Sullivan tell us what to do to prepare for BERT.

9 Link Building Myths That Kill Your Campaigns

Paul Teitelman October 10, 2019

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up the SERPs. You pretty much have to base your decision on observed industry trends, as well as your own data and results.

Everything You Need to Know About Google’s NoFollow Attribution Changes

Paul Teitelman September 17, 2019

Google introduced nofollow links about 15 years ago and literally nothing has changed on the nofollow front since then. So, when Google announced that they

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