The 5 Steps in Creating Future-Proof (and Update-Proof) SEO Success

Paul Teitelman February 14, 2020

Has the latest Google algorithm update hurt your SEO rankings? Read how to prevent that from happening again.

My Last 10 Years as an SEO Nerd and an SEO Cheerleader

Paul Teitelman January 31, 2020

10 years in SEO is like 30 in any other industry. Read what this decade has taught me, and what I’ll be doing for the next 10 years

Google’s January 2020 Core Update is Live. Here is How NOT to Respond to it

Paul Teitelman January 23, 2020

Google’s latest core update was a big one. But that doesn’t mean you need to take big actions. Read what you should and shouldn’t do

Here is How Google’s Bedlam Update Will Impact Your Local SEO

Paul Teitelman December 13, 2019

What can you do to optimize for Google’s Bedlam update? You may not love the answer…

9 Link Building Myths That Kill Your Campaigns

Paul Teitelman October 10, 2019

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up the SERPs. You pretty much have to base your decision on observed industry trends, as well as your own data and results.

Everything You Need to Know About Google’s NoFollow Attribution Changes

Paul Teitelman September 17, 2019

Google introduced nofollow links about 15 years ago and literally nothing has changed on the nofollow front since then. So, when Google announced that they

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TF-IDF is Like a Cheat Code for Keyword Research

Paul Teitelman July 30, 2019

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching

Google vs Genius: The Value of Featured Snippets

Paul Teitelman June 28, 2019

What are we supposed to do when the adjudicators of all wrong-doing on the world wide web gets caught cheating? Earlier this week, it was

Why Most Blogs Have Sucked For the Last 5 years (and What to Do About it)

Paul Teitelman April 25, 2019

5 years ago, the bar for the average business blog was set to “fine.” It wasn’t a big SEO priority or a big lead gen

14 Steps to Creating Killer Content for Link Building in 2019

Paul Teitelman January 17, 2019

Here’s a heavily-guarded link-building secret hack we’re not supposed to tell you as an seo expert: There’s no such thing as a link-building secret or

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