SEO Blog

2 Awesome SEO Tools to Help Write More Killer Content

As Marshall McLuhan famously said: “The medium is the message.” And the message is definitely changing as the media world changes. There is a massive shift — from broadcast or display marketing that attempts to interrupt the activities of the audience — to digital content marketing that attempts to integrate with the activities of the […]

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How To Make Images Work to Improve SEO

It’s a commonly accepted fact of communication, summed up in an old cliche: A picture is worth a thousand words. That has never been more true than it is now. The key for business owners and marketers is to incorporate the strengths of visual content without losing track of underlying business objectives. Images should contribute […]

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What Is The Best Kind Of Language On A Landing Page?

Landing pages are ground zero for many forms of web commerce and internet marketing. A landing page is the online equivalent of a retail showroom with a sales rep who has one chance to make a good first impression. The purpose of the landing page is always to lead to a specific action or decision, […]

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If you’ve been doing your local SEO the way your SEO advisor has been advising, your business is now live and verified on Google My Business. Your address and contact information is consistent everywhere it’s visible online (website, Facebook, LinkedIn, Yelp, YellowPages, etc.). Local community sponsorships, online reviews and local advertising blend with the creation […]

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In some small businesses, the sole proprietor wears every hat in the place, including the sales, marketing, and customer relationship hats. At medium sized firms, there may be a sales and marketing manager, and a customer service manager, and their respective teams, while the proprietor concentrates more on growing the business. At the top of […]

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