SEO Blog

9 Link Building Myths That Kill Your Campaigns

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up […]

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Google introduced nofollow links about 15 years ago and literally nothing has changed on the nofollow front since then. So, when Google announced that they were Evolving “nofollow,” it certainly catches a professional SEO expert‘s attention. Big deal alert! But how big of a deal is it for the average webmaster, really? Meh. It gets […]

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TF-IDF is Like a Cheat Code for Keyword Research

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

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Google vs Genius: The Value of Featured Snippets

What are we supposed to do when the adjudicators of all wrong-doing on the world wide web gets caught cheating? Earlier this week, it was reported that Google was caught “red handed” stealing from… Genius. That’s right. The biggest search engine in the world is accused of stealing intellectual property from a site that you […]

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