SEO Blog

TF-IDF is Like a Cheat Code for Keyword Research

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

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Google vs Genius: The Value of Featured Snippets

What are we supposed to do when the adjudicators of all wrong-doing on the world wide web gets caught cheating? Earlier this week, it was reported that Google was caught “red handed” stealing from… Genius. That’s right. The biggest search engine in the world is accused of stealing intellectual property from a site that you […]

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Here’s a heavily-guarded link-building secret hack we’re not supposed to tell you: There’s no such thing as a link-building secret or hack. Link-building is un-hack-able. There is no secret code or magic key to unlock untold link-building success. If there was, you wouldn’t be reading this. You would have already found the simple solution and […]

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How To Make Sure Your SEO Copy Is Conversion-Focused

There’s a reason why SEO efforts are often hailed as one of the biggest things that any company with a digital presence needs to focus on. After all, statistics show that roughly 91.5% of traffic share for any given Google search goes to results found on the first page of that search. Hitting that point is […]

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