Illustration of a marketing team, with thought-bubbles thinking about various parts of SEO

Is SEO More Than Just Keywords?

Paul Teitelman July 26, 2022

Keywording is the foundation on which you build SEO success. However, it’s important to remember that there is an entire house above the foundation. If

A female realtor is shown on her phone with various listing notifications popping up

5 SEO Tips to Boost Your Real Estate Agency’s Results

Paul Teitelman May 24, 2022

If you’re a real estate agent in this positively insane market, you probably struggle to find time for sleeping, much less marketing. We talk to

Here is How Google’s Bedlam Update Will Impact Your Local SEO

Paul Teitelman December 13, 2019

What can you do to optimize for Google’s Bedlam update? You may not love the answer…

Google’s BERT Update is Live and There is Literally Nothing to Do

Paul Teitelman November 4, 2019

Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. So, what do you need to do?

Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts and let Google’s Danny Sullivan tell us what to do to prepare for BERT.

9 Link Building Myths That Kill Your Campaigns

Paul Teitelman October 10, 2019

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up the SERPs. You pretty much have to base your decision on observed industry trends, as well as your own data and results.

person working using his laptop on a table with coffee

TF-IDF is Like a Cheat Code for Keyword Research

Paul Teitelman July 30, 2019

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching

Why Most Blogs Have Sucked For the Last 5 years (and What to Do About it)

Paul Teitelman April 25, 2019

5 years ago, the bar for the average business blog was set to “fine.” It wasn’t a big SEO priority or a big lead gen

14 Steps to Creating Killer Content for Link Building in 2019

Paul Teitelman January 17, 2019

Here’s a heavily-guarded link-building secret hack we’re not supposed to tell you as an seo expert: There’s no such thing as a link-building secret or