SEO Blog

Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. So, what do you need to do? Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts […]

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9 Link Building Myths That Kill Your Campaigns

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up […]

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TF-IDF is Like a Cheat Code for Keyword Research

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

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