SEO Blog

Here is How Google’s Bedlam Update Will Impact Your Local SEO

By Paul Teitelman on December 13, 2019

What can you do to optimize for Google’s Bedlam update? You may not love the answer…

Google’s BERT Update is Live and There is Literally Nothing to Do

By Paul Teitelman on November 4, 2019

Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. So, what do you need to do? Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle with our legs crossed and our ears open like good little SEO experts […]

9 Link Building Myths That Kill Your Campaigns

By Paul Teitelman on October 10, 2019

Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link building. Link building strategists and SEO consultants get almost zero guidance from Google as to what will boost your clients up […]

TF-IDF is Like a Cheat Code for Keyword Research

By Paul Teitelman on July 30, 2019

Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your post perfectly. Still nothing. What do you have to do to impress this fickle algorithm? This happened to us recently and we discovered that […]

Why Most Blogs Have Sucked For the Last 5 years (and What to Do About it)

By Paul Teitelman on April 25, 2019

5 years ago, the bar for the average business blog was set to “fine.” It wasn’t a big SEO priority or a big lead gen tool. Blogs were pretty much written just to be written. But, as an SEO consultant, I have seen a big shift recently. Blogging has taken a backseat in the world […]

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