SEO Blog

What Is The Best Kind Of Language On A Landing Page?

Landing pages are ground zero for many forms of web commerce and internet marketing. A landing page is the online equivalent of a retail showroom with a sales rep who has one chance to make a good first impression. The purpose of the landing page is always to lead to a specific action or decision, […]

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. Nowhere is this phenomenon more powerful than in the online world of internet commerce. Even the biggest companies are challenged by the swift and severe disruptions to the status quo that flow from the endless onslaught of digital innovation and online competition. The Internet of Things only makes the effect more widespread, as everything […]

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What Drives a Business Forward in Digital Evolution?

One of the world’s leading management consulting firms, McKinsey & Company, works with large corporations and formal organizations to facilitate major change management and strategy formation. The McKinsey Quarterly, an overview of business management issues, recently published the results and findings of a major survey of global business executives. The survey focused on the process […]

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Mapping the Landing Page Landscape

Traffic conversion is everything. How does the landing page cope? Bringing web traffic to a dedicated conversion landing page is at the heart of most online marketing campaigns. But the original concept of landing pages has evolved and transformed into many different shapes and sizes. In an online world where Twitter follows and Facebook likes […]

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One of the best ways to improve the audience appeal of online content is to include visual elements that support the purpose of the message being conveyed. There are many statistics testifying to the power of visual enhancements in attracting and holding the attention of readers in ways that words alone do not achieve. Increasingly, […]

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