Archive | June, 2013

Who Lost With Penguin 2.0?

On May 22, the much-anticipated new edition of Google’s Penguin was unleashed across the Web. Penguin 2.0, as it is being called by Google employees, is the fourth and most significant release since the initial algorithm made waves in April 2012. Designed to identify and eliminate spam, the original Penguin affected an estimated 3.1 percent […]

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How Google Penguin 2.0 Impacts Small Businesses

On May 22, Google’s Matt Cutts announced the official rollout of Penguin 2.0, the latest iteration of an algorithm designed to reduce spam on the search engine’s results page. The original Penguin was released over one year ago and impacted approximately 3.1 percent of all English queries. This newer version is slightly less ground-shaking at […]

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