Archive | July, 2017

Search engine results pages (SERPs) are the source of most web traffic. Current statistics for the exact breakdown are hard to find, but a number that still pops up (see for example this March 2017 article citing a 2011 report using 2006 data) is 93% of all website traffic. A more recent in-depth study produced […]

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In the complex, ever-changing, ever-expanding online world, there is no single bright, shining path that leads to one simple truth for all webizens. Just the opposite; there are many competing forces at play in the vast network of networks we call the Internet. The free world library sits alongside the global marketplace. The open web […]

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Storefront business owners, online marketers and SEO consultants need to know the difference between keywords and topics. It may seem obvious. It may seem like splitting hairs. But to the self-learning artificial intelligence engines driving search bots around the Internet, it matters. And more importantly, it matters to the human web searcher you want to […]

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In some ways, the more Google changes (the search engine, that is, not the world-dominating AI-spawning techno-juggernaut also known as Alphabet), the more it stays the same. Back in the good old days before Pirate, Pigeon, Penguin, and Panda added their complexities to Google search routines, the way that Google came to dominate the search […]

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