Archive | February, 2017

What is Influencer Marketing?

Influencer marketing is changing the way businesses promote their brand online using simple, sincere, peer-to-peer communications that appeal to consumers on a personal level. Entrepreneurs, multi-level-marketers and network marketing models have been implementing the concept of influencer marketing for years, but its popularity online is quickly growing with SEO professionals as a standard for driving […]

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How to Speed Up Your WordPress Website

A 1 second increase in page speed can translate into a 2% increase in conversions. In 2010 Google had announced that page speed would count as a ranking factor. Websites who had slow loading times had begun to see their websites penalized by search engines. For site owners, not only does addressing page loading time […]

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The End of Mobile Pop-Up Ads

You’ve seen them before: pop-up ads that appear on your screen, unprompted, soliciting your business and siphoning precious seconds from your life as you wait to close the text box. They may last 5 seconds, or 30, but it’s often long enough to be annoying, especially when the ad bears no relevance to your needs […]

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Why Content Marketing Matters to Local SEO

Users Prefer Local Solutions… Local business is rapidly moving to the forefront of Google’s priorities as they search for ways to make local results more relevant. Recent market research conducted in 2016 indicates the following: Almost half of all searches on Google are local (48 per cent) 50 per cent of consumers who conducted a […]

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