Archive | July, 2013

The changing landscape of SEO means that each new update brings with it a certain measure risk. Practices that were once overlooked or accepted come first under scrutiny and then attack, knocking websites off the results pages for half-forgotten misdemeanors or purposeful rule-breaking. Sometimes, however, a slap can come out of nowhere and is far […]

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Google Penguin 2.0 did not quite decimate the Internet marketing community like its major predecessor, but statistics and percentages are no comfort to those now sitting at the bottom of the rankings. When faced with the bleak prospect of starting over, it can be hard to know where to begin, what to correct and what […]

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How to Use Social Media for SEO

When social media first burst into the spotlight at the start of the century, many Internet marketers wrote it off as a frivolous pastime ill-suited for business. In many ways, they were correct, and yet every important website now dedicates time and money to establishing a social presence. Why do they bother? Many social websites […]

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