Archive | February, 2018

Don’t Ruin Your SEO Efforts Before They Start

We’ve talked before about how SEO can go wrong. Sometimes it’s a matter of using practices that no longer apply to how search engines work. Sometimes it’s a matter of using the wrong keywords for your niche. In other cases, its flaws in the details, like broken links, missing tags, and not using multimedia to your […]

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Fool Proof SEO With 4 Free How-To Survival Tools

Search engine optimization (SEO) is always changing and evolving. It can appear to the average web user much the same way an iceberg appears to a passing ship. The visible part can be studied and understood. Then there’s the rest of it, the 90% or so that lies submerged and invisible. The bigger the ship, […]

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3 SEO Practices That Are No Longer Effective

We all like things that are slightly outdated. In fashion, the exuberant style of the 90s has come back, with everyone under thirty romanticizing the slacker look of baseball caps, neon running shoes and baggy jeans. Here are three examples of SEO practices that are no longer effective: Putting Keywords Before Clicks This is a […]

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2 Awesome SEO Tools to Help Write More Killer Content

As Marshall McLuhan famously said: “The medium is the message.” And the message is definitely changing as the media world changes. There is a massive shift — from broadcast or display marketing that attempts to interrupt the activities of the audience — to digital content marketing that attempts to integrate with the activities of the […]

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