Archive | August, 2017

Mapping the Landing Page Landscape

Traffic conversion is everything. How does the landing page cope? Bringing web traffic to a dedicated conversion landing page is at the heart of most online marketing campaigns. But the original concept of landing pages has evolved and transformed into many different shapes and sizes. In an online world where Twitter follows and Facebook likes […]

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One of the best ways to improve the audience appeal of online content is to include visual elements that support the purpose of the message being conveyed. There are many statistics testifying to the power of visual enhancements in attracting and holding the attention of readers in ways that words alone do not achieve. Increasingly, […]

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An artrepreneur is an artist or artisan pursuing an entrepreneurial path to a self-sustaining career. The artist, like any other entrepreneur, occupies a business space where passion and purpose coexist with contracts and commerce. Making and marketing are equal parts of the value proposition for artrepreneurs. The creative power, energy, and productivity of working artists […]

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Just got the heads up that one of my most recent blogposts ‘3 Content Marketing Tips to Attract Readers and Boost SEO Results‘ just got picked up by the UpCity.com blog. Pretty cool to be featured among one of the top 25 digital marketing articles for this week. Check out the rest of the articles […]

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If you’ve been doing your local SEO the way your SEO advisor has been advising, your business is now live and verified on Google My Business. Your address and contact information is consistent everywhere it’s visible online (website, Facebook, LinkedIn, Yelp, YellowPages, etc.). Local community sponsorships, online reviews and local advertising blend with the creation […]

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