The image compares changes in estimated site traffic before and after Google's Helpful Content Updates from March 2023 to August 2024 and December 2023 to August 2024. It features four donut charts for each period, showing the percentage of sites that lost some traffic, lost more than 50% of traffic, and lost all traffic. The data reveals that 80.1% of sites lost some traffic between December 2023 and August 2024, while 73.5% lost traffic between March 2023 and August 2024. The study includes 7,105 sites potentially impacted by the updates.

A 6-Month Study of the Potential Impact of Google’s March 2024 Helpful Content Update on Niche Sites

Paul Teitelman September 3, 2024

The results from our study measuring the potential impact of Google’s recent Helpful Content and algorithm updates six months after the March 2024 Helpful Content

September 2024

A 6-Month Study of the Potential Impact of Google’s March 2024 Helpful Content Update on Niche Sites

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